PEACEHOUSTON BANNER/POSTER

Designing a social media banner requires striking a balance between clarity and impact. The process begins with exploration—sketching layouts and experimenting with imagery, typography, and composition to capture the brand’s message at a glance. Early drafts are intentionally broad, allowing space for creativity and fresh ideas.

As concepts are refined, focus shifts to hierarchy, readability, and visual weight. Every element is carefully placed to ensure the design communicates clearly across devices and platforms. Small adjustments—whether in alignment, spacing, or proportion—make a significant difference in how the message resonates.

Next, color and typography choices set the tone and personality of the banner. Colors establish mood and energy, while type conveys voice and attitude. Designers often test different combinations to find the perfect balance between style and function.

Finally, the strongest design is polished for consistency, versatility, and memorability. A successful social media banner not only captures attention but also reinforces brand identity, making a lasting impression on every viewer.